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Promotions Manager

Job Summary

Responsible for supervising promotions programs to incentivize the point-of-purchase. Combines advertising with promotional deals to entice consumers and clients to buy products.

Primary Responsibilities

  • Work with marketing and sales departments to create promotions.
  • Work alongside product development team to incorporate promotions after product is complete.
  • Send promotions through direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or other special events.
  • Develop and launch discounts, samples, gifts, rebates, coupons, sweepstakes, and contests.
  • Determine length and timing of promotions.
  • Market promotions to various businesses.
  • Use social media sites such as LinkedIn, Twitter, and Facebook to promote discounts and coupons.
  • Plan advertising campaigns.
  • Measure ad effectiveness and optimize if needed.
  • Coordinate staff members who create and deliver ads.
  • Create, review, approve, and revise copy.
  • Oversee media buying.
  • Work with account executives to come up with ad campaigns.
  • Select agencies to partner with.
  • Approve agency plans.
  • Work with sales staff to generate ideas for the campaign.
  • Oversee creative staff.
  • Prepare cost estimates for campaigns.
  • Serve as liaisons between the firm requiring the advertising and an advertising or promotion agency that actually develops and places the ads.
  • Oversee in-house accounts.
  • Present campaigns during pitches.
  • Approve changes to budget as needed.
  • Cast actors for voiceovers and commercials.
  • Preside over TV, radio, and film shoots.
  • Identify potential markets.

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