Publicist
Job Summary
Promotes and generates buzz for their clients in a variety of industries, usually by pitching ideas to media outlets and journalists.
Primary Responsibilities
- Networks with and maintains relationships with media outlets, journalists, and social media influencers
- Writes pitches and crafts press releases
- Puts together a marketing goal and media plan
- Identifies and develops a list of target markets and relevant contacts
- Creates talking points for interviews
- Requests interviews from relevant media outlets
