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Job Summary

Promotes and generates buzz for their clients in a variety of industries, usually by pitching ideas to media outlets and journalists.

Primary Responsibilities

  • Networks with and maintains relationships with media outlets, journalists, and social media influencers
  • Writes pitches and crafts press releases
  • Puts together a marketing goal and media plan 
  • Identifies and develops a list of target markets and relevant contacts 
  • Creates talking points for interviews 
  • Requests interviews from relevant media outlets