Director of Marketing - Ostomy Care

The Director of Marketing (Ostomy Care) is responsible for driving and supporting revenue growth, pricing and profitability, for the Ostomy Care portfolio in the US. This includes oversight of upstream and downstream product and program marketing and leading the Ostomy Care Marketing team in strategic development and execution of short-term and long-term business area initiatives. The Director is part of the Marketing Leadership team, reporting to the VP of Marketing, and works closely with stakeholders across the US and Global organizations to implement marketing plans, develop and deploy programs, and manage specific projects to drive overall portfolio growth.

Major Areas of Accountability

• Formulate the Ostomy Care marketing strategy across all channels by capturing and mining market insight and translating it into actionable, differentiated positions and initiatives, across the full US portfolio of products and programs.
• Identify growth opportunities and create and implement marketing programs and market development initiatives targeted at key customers to grow the US business, ensuring strong partnership with the sales teams in development and implementation.
• Champion product and program commercialization activities across many business functional areas, including Executive Management, Global Marketing, Market Access, Medical Affairs, Sales, Consumer Services, Supply Chain, Legal and Regulatory Affairs, Finance, and Research & Development.
• Provide market assessments, insights on US consumer and clinician needs, unit forecasts and sales expectations to Global Marketing to inform the development of upstream products and prepare for future product launches.
• Oversee full portfolio management for US Ostomy products, including portfolio analysis, pricing strategy and channel pricing guidelines, recommendations on strategic and tactical plans to align with shifts/trends in the market, SKU rationalization, and maintaining portfolio profitability.
• Lead the development and execution of new product launches to help promote new business opportunities, growth, and financial profitability.
• Manage competitive strategies related to portfolio differentiation, competitive positioning, pricing, and market share growth.
• Contribute to strong field execution through ownership of Sales Training initiatives, ensuring comprehensive therapeutic area onboarding as well as ongoing support of the field tied to product, service, and evidence-focused initiatives.
• Lead KOL and HCP-focused initiatives, including Advisory Boards and the Clinical Specialist teams, ensuring a strong connection between clinical evidence and commercial initiatives.
• Lead the Ostomy Care Marketing team to deliver on key business objectives, while driving high level of engagement, urgency, and accountability. This role includes direct leadership of both individual contributors and people managers.
• Manage discretionary Ostomy Marketing budget to meet top and bottom-line business objectives.
• Ensure all programs are aligned with Coloplast's strategy, business objectives, and corporate brand.
• Provides monthly business performance updates on key activities and results to US Leadership and updates on key strategic priorities as required.
• Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the Advamed Code of Ethics on Interactions with Healthcare Professionals, and company policies.
• Other job duties as assigned

Basic Qualifications

• BS/BA in Business or Marketing, MBA preferred
• 7+ years Marketing experience, preferably in the healthcare field
• 5+ years leadership experience
• International and domestic travel required (20-40%)
  

Required Knowledge, Skills and Abilities

• Able to accurately analyze and interpret market data, financial statements, product sales & profitability data and provide meaningful interpretation of the information. Can translate the market and financial data into actionable plans, and ultimately results.
• Able to visualize the future state of the business area and the steps required to reach its maximum potential. Leads others to visualize and support the vision.
• Possesses track record of success in developing channel programs, selecting communications media, promoting healthcare products and/or services nationally/internationally to specific healthcare channels. Creative thinker with out-of-the-box ideas.
• Demonstrated results in executing strategic plans, action items and tasks to further the company's short- and long-term objectives. Results-oriented. Can lead others to execute successfully.
• Understands and can articulate/communicate key competitor's differentiating factors, strategic initiatives, competitive positioning, pricing, and market share
• Demonstrates excellence in oral and written communication skills.
• Microsoft Word, Excel, PowerPoint proficiency required

At Coloplast, we believe in recognizing and rewarding the contributions of our employees. Our total rewards package is designed to support your well-being, foster your professional growth, and ensure a healthy work-life balance. Here is some of what you can expect:

• Health and Wellness: Comprehensive medical, dental, and vision insurance plans to keep you and your family healthy. Plus, access to company sponsored wellness programs and mental health resources, paid leave of absence for qualifying events and generous paid parental leave for both birthing and non-birthing parents.
• Financial Security: A competitive 401(k) plan with company match that vest immediately, financial planning services to help you secure your future, and corporate discount programs for goods and services.
• Work-Life Balance: Generous paid time off, flexible work hours, and flexible work arrangement options to help you balance your personal and professional life may be available.
• Professional Development: Opportunities for continuous learning and career advancement through training programs, mentorship, and tuition reimbursement.
• Recognition and Rewards: Recognition programs to celebrate achievements and contributions, including peer recognition, bonuses, awards, and special events.
• Community and Culture: A supportive work environment where everyone feels valued, and has a sense of belonging. Participate in team-building activities, volunteer opportunities, and company-sponsored events. Sustainability strategy that outlines our ambitions for how to run our company in a more sustainable way
• Competitive Compensation: The compensation range for this position is $188,000 - $283,000. Actual compensation is influenced by a variety of factors including but not limited to skills, experience, qualifications, and geographic location. Hired candidates may be eligible to receive additional compensation in the form of bonuses and/or incentives.

Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 16,000 people and with products available in more than 143 countries, we are one of the world s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward - we explore, learn and look for new ways of doing things.

Visit us on Coloplast.com.

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Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the Advamed Code of Ethics on Interactions with Healthcare Professionals, and company policies.

Coloplast is committed to a policy of Equal Employment Opportunity (EEO) which means we employ and promote individuals based on their merits, regardless of race, color, religion, sex, national origin, age, disability, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status, status with regards to public assistance or any other protected classification.

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