Web Experience Architect

As the Web Experience Architect at Crescent Electric, you will manage content operations across multiple websites using the Optimizely CMS, ensuring brand consistency, ADA compliance, and a high-quality, personalized user experience. You will serve as a key link between content strategy, UX design, and data analytics-owning both the publishing process and the performance insights that inform continuous optimization.

PRIMARY DUTIES:

• Own the content publishing process across multiple sites using Optimizely CMS

• Build and launch pages for products, categories, campaigns, and static content

• Ensure all content aligns with brand standards, ADA compliance, and site structure guidelines

• Collaborate with cross-functional teams to support marketing campaigns and digital initiatives

• Manage and maintain Google Analytics 4 (GA4) and Google Tag Manager (GTM) configurations

• Use behavioral data and engagement metrics to identify UX/UI improvement opportunities

• Establish CMS governance, reusable components, and content management best practices for scale

• Help evolve our personalization strategy with content and layout variations based on user behavior

SKILLS:

• Experience managing enterprise-level CMS platforms (Optimizely preferred)

• Strong understanding of digital design systems, UX/UI principles, and web accessibility standards (WCAG/ADA)

• Knowledge of GA4 and GTM, with the ability to translate data into action

• A portfolio or proven track record of building user-centric web pages that convert

• Ability to work across creative, technical, and operations teams

• Organized, self-directed, and capable of juggling multiple site environments

• Enthusiasm for improving digital experiences, especially through thoughtful content and personalization

• Excellent attention to detail and accuracy.

• Ability to work with distributed and remote team.

• Excellent project management skills with the ability to gain results cross-functionally.

• Ability to interact well with others in a team setting.

• Ability to adapt to a dynamic and fluid environment.

• Outstanding technical awareness and ability to translate business needs into technical requirements.

QUALIFICATIONS:

• 5+ years of related work experience.

• 3+ years of demonstrated analytic experience with a focus on eCommerce and Digital Marketing.

• 3+ years of demonstrated expertise in Google Ad/Campaign Manager, with experience in driving campaigns focused on eCommerce.

• 3+ years of demonstrated experience with marketing automation platforms.

• Google Analytics certification preferred.

• Hubspot certification preferred.

• Adwords certification preferred.

• Digital Marketing certification or degree preferred.

• Valid driver's license.

• Google Analytics (GA4) and Google Tag Manager certifications preferred

• Training in accessibility (WCAG/ADA) a plus

PHYSICAL DEMANDS:

• Ability to use PC and telephone.

• Often sitting, standing, and walking.

• Occasional reaching with hands/arms.

• Frequent talking and hearing.

• Occasionally lift up to 25 pounds.

• Ability and means to travel.

• May be required to work more than 40 hours per week.

#LI-CECE

Total Rewards and Benefits

Crescent Electric's compensation package includes an array of top-tier benefit options, including:

• Eligibility for health, and dental, vision coverage, 401(k) plan, and flexible spending accounts, subject to plan terms.
• Eligibility for company-paid benefits such as life insurance, short-term disability, long-term care, and Employee Assistance Program, subject to applicable waiting periods.
• Excused Absence time off and Paid Time Off (PTO).
• Company-paid holidays.
• Other benefits for which you may be eligible includes supplemental life insurance, hospital indemnity, and accident and critical illness benefits with cancer coverage.
• Eligibility: Employees are eligible for health, dental, vision, and life insurance benefits on the first of the month following 30 days of employment. Employees who are 21 years of age or older will be automatically enrolled in the company's 401(k) plan once they achieve 90 days of employment.

Family Owned. Culture of Quality. Opportunities to Advance.

Crescent is transforming and we are on a missionto power the communities we serve through teamwork and relentless customer focus. We have a visionof uncompromising teamwork committed to becoming the industry leader for our employees, suppliers, and shareholders. At Crescent, you will have the opportunity to develop professionally, grow personally and have the flexibility to balance your life's priorities. Let's serve together. Let's power our communities together. Let's become THE industry leaders...together.

Crescent Electric Supply Company is proudly an Equal Opportunity Employer. Crescent Electric does not discriminate on the basis of age, color, race, national origin, gender, religion, marital status, disability, veteran, military status, sexual identity or expression, sexual orientation, or any other basis prohibited by local, state, or federal law.

Veterans and military spouses are highly encouraged to apply. We recognize and value the unique strengths of the military community in supporting our mission to serve those who have served.

Candidates are subject to pre-employment assessments, Motor Vehicle Record review, criminal background checks, references check, and a post-offer drug screen. Crescent Electric is committed to the full inclusion of all qualified individuals. As part of this commitment, Crescent Electric will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. If reasonable accommodation is needed, please contact jobs@cesco.com