Assistant Director of Digital Services - 137771

DEPARTMENT OVERVIEW

UC San Diego Division of Extended Studies serves as a catalyst for positive change by advancing global access, equity, and social and economic mobility through educational enrichment across the lifespan.

As a fully self-supporting division under UC San Diego Academic Affairs, Extended Studies operates year-round (12 months of active instruction) with a budget of $50 million annually. A team of 260 academic and staff employees and more than 1,200 instructors fulfill the mission of delivering exceptional educational experiences and services that reflect our standing as part of a top-tier globally renowned public research University.

Extended Studies operates in 200,000 square feet of managed space, including a headquarters building with classrooms, training spaces and key administrative offices adjacent to the UC San Diego campus, as well as off-campus classroom facilities in nearby University City. The division maintains a robust online learning platform, operating 24/7 with webcasting and video-conferencing capabilities, while also maintaining a strong web presence with e-commerce operating 24/7. There are over 90,000 enrollment transactions annually, supported by a robust network of representatives, agents, and students. Focused on community engagement and enrichment, the division operates two television stations, UCTV and UCSD-TV, and a variety of public lecture programs, while staying active in federal, state, local, and private research and technical assistance programs and activities.

Extended Studies is also responsible for the management and financial, operational, and programming oversight of UC San Diego Park & Market, a 66,000-square-foot, four-story, multi-purpose office building located in the East Village neighborhood of downtown San Diego. Park & Market supports and hosts a wide variety of civic, community, corporate, and campus events, meetings, conferences, and programs.

POSITION OVERVIEW

The Assistant Director of Digital Services oversees a comprehensive digital services program for the UC San Diego Division of Extended Studies (DES) with moderately complex and dynamic digital marketing and strategy requirements. Through a multi-disciplinary approach to marketing, analytics, and digital engagement, the Assistant Director of Digital Services designs and implements data-informed digital strategies to promote DES programs, strengthen brand awareness, and drive enrollment growth. Reporting to the Director of Marketing and Communications, the position is responsible for supervising a digital services team in developing and executing integrated digital marketing initiatives. The Assistant Director serves as the lead point of contact for digital marketing strategy, CRM management, web development and optimization, SEO/SEM, paid digital advertising, analytics, email marketing, and additional digital tools and systems, and collaborates closely with communications, creative, marketing, and internal stakeholders to deliver cohesive and measurable results.

Serves as a digital marketing and analytics professional for the UC San Diego Division of Extended Studies. Provides the full range of digital strategy, campaign management, and performance analysis services under the direction of the Director of Marketing and Communications. Develops digital marketing strategies in coordination with DES leadership and Marketing team and in sync with campus brand standards and DES-wide goals. Has supervisory oversight for digital services team members in delivering web, email, CRM, digital advertising strategies, campaign execution, and ongoing optimization of DES's online presence.

Creates and implements strategic digital marketing plans that support internal and external initiatives across multiple levels and channels of the organization, including campus stakeholders, prospective students, and the broader community. Performs a wide range of duties in the following areas: digital advertising, search engine marketing and optimization, marketing analytics and reporting, website content strategy, marketing automation, CRM management, digital budget oversight, and data-driven decision-making to improve marketing performance. Works and collaborates regularly with senior staff to shape, create, and refine digital marketing objectives, ensuring all digital initiatives reflect institutional priorities and support DES's mission and goals.

• Bachelor's degree in related area and / or equivalent experience / training.

• Demonstrated knowledge of digital marketing principles, concepts, strategies, and best practices, including social media, email and online advertising campaign management.

• Demonstrated experience and skill in the use and measurement of website content management tools and search engine optimization. Demonstrated experience working with Kentico CMS is a plus.

• Demonstrated knowledge and experience of paid digital media including search engine marketing and display advertising.

• Demonstrated skills and knowledge of analytics. Demonstrated experience using website analytics tools like Google Analytics or Looker Studio, as well as experience creating and presenting analytics reports.

• Demonstrated experience with CRM implementation and strategy, content personalization, optimizing landing pages, websites, user funnels.

• Highly creative with demonstrated experience in identifying target audiences and devising digital campaigns that engage, inform and motivate - elevating enrollments, revenue and relationships.

• Up-to-date with the latest trends and best practices in online and mobile marketing and measurement.

• Thorough analytical and written communication skills. Strong analytical skills and data-driven thinking. Including experience in translating anecdotal or qualitative data into strategic promotional campaigns.

• Thorough knowledge of marketing mediums and funding sources.

• Thorough knowledge of communication principles, media, and marketing techniques.

• Strong project management skills.

• Strong interpersonal communication and political acumen skills.

• Knowledge of testing/multi-variate testing.

• Basic knowledge of the mission of continuing education and modern professional education techniques and resources.

• Thorough knowledge of the campus and / or medical center, including its achievements, mission, vision, goals, objectives and infrastructure.

• Ability to perform the full range of supervisory duties including recruitment, selection, training, motivation, performance management, and discipline.

• Thorough knowledge of the campus and / or medical center products and services.

• Strong skills in event and media activities management.

• Skill in mentoring less experienced staff.

• Job offer is contingent upon satisfactory clearance based on background check results.

• Must be willing to work weekends or evenings, if needed.

If employed by the University of California, you will be required to comply with our Policy on Vaccination Programs, which may be amended or revised from time to time. Federal, state, or local public health directives may impose additional requirements.

To foster the best possible working and learning environment, UC San Diego strives to cultivate a rich and diverse environment, inclusive and supportive of all students, faculty, staff and visitors. For more information, please visit UC San Diego Principles of Community.

The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected status under state or federal law.

For the University of California's Anti-Discrimination Policy, please visit: https://policy.ucop.edu/doc/1001004/Anti-Discrimination

UC San Diego is a smoke and tobacco free environment. Please visit smokefree.ucsd.edu for more information.

Misconduct Disclosure Requirement: As a condition of employment, the final candidate who accepts an offer of employment will be required to disclose if they have been subject to any final administrative or judicial decisions within the last seven years determining that they committed any misconduct; or have filed an appeal of a finding of substantiated misconduct with a previous employer.

a. "Misconduct" means any violation of the policies governing employee conduct at the applicant's previous place of employment, including, but not limited to, violations of policies prohibiting sexual harassment, sexual assault, or other forms of harassment, or discrimination, as defined by the employer. For reference, below are UC's policies addressing some forms of misconduct:

• UC Sexual Violence and Sexual Harassment Policy
• UC Anti-Discrimination Policy
• Abusive Conduct in the Workplace