Senior Account Executive, Influence & Social Strategy

About Ogilvy Health

Ogilvy Health is focused on driving superior outcomes in the ever-changing healthcare environment, an increasingly complex and evolving marketplace. We inspire brands and people to impact the world by keeping our audiences' health and wellness needs at the center of every touchpoint. Ogilvy Health delivers insight, creativity, innovation, and engagement solutions for all healthcare stakeholders, patients, and consumers across the healthcare continuum. Through borderless creativity-operating, innovating, and creating at the intersection of Ogilvy's capabilities and global talent-Ogilvy Health brings forth world-class creative solutions for its clients.

Over the past year alone, the Ogilvy network has been recognized with the following:

• Global Agency Network of the Year (Ad Age)
• Global Agency of the Year (Adweek)
• One of the "Best Places to Work" for LGBTQ+ equality (Human Rights Campaign's Corporate Equality Index)
• Most Effective Agency Network (Effie Worldwide)
• Agency Network of the Year (Clio Awards)
• Network of the Year (One Show)
• Global Network of the Year (LIA Awards)
• Gartner Magic Quadrant Leader
• Most Awarded Agency (Influencer Marketing Awards)
• ...and Ogilvy was the first agency network to secure the top rankings on both WARC's Creative 100 and Effective 100 in consecutive years

For more information on us, visit OgilvyHealth.com, or follow Ogilvy Health on LinkedIn, Instagram, Facebook, X, and Threads.

About the Role

The Senior Account Executive, Influence & Social Strategy plays a critical role in developing and executing impactful social media and influencer marketing strategies for our healthcare clients. This individual will lead the day-to-day management of social media campaigns, fostering client relationships and collaborating with internal teams to deliver results for pharmaceutical, medical device and other healthcare clients. This role requires a strong understanding of social media platforms, influencer marketing best practices, and the US healthcare landscape; pharmaceutical or medical device digital marketing experience is preferred.

What You'll Do

• Social Media Strategy & Execution: Develop and support implementation of comprehensive social media strategies aligned with client objectives, including content calendars, platform-specific strategies and community management plans.
• Influencer Management: Identify, vet and support relationship management with patient and healthcare provider (HCP) influencers, negotiating contracts and ensure compliance with FDA and FTC regulations.
• Content Development & Oversight: Oversee the creation of engaging and informative social media content, advocating for creative excellence while also ensuring alignment with brand guidelines and regulatory requirements.
• Paid Social Media Strategy: Partner with paid media teams to build thoughtful, strategic paid social strategies across various platforms, keeping abreast of new ad formats and continuing to bring our clients innovative thinking in terms of how to best achieve business objectives.
• Social Channel Management: Develop and implement content strategies for both product and corporate social media channels. Understanding of community management best practices.
• Client Relationship Management: Build and maintain strong relationships with clients, servicing as a key point of contact for social media and influencer initiatives.
• Team Collaboration: Collaborate effectively with internal teams, including creative, medical, and project management, to ensure seamless execution of campaigns.
• Measurement & Reporting: Track and analyze campaign performance, providing regular reports to clients and internal stakeholders. Identify key insights and optimize strategies based on data.
• Staying Ahead of the Curve: Continuously research and stay informed on emerging social media trends, platform updates, and best practices across social media, influencer marketing and the healthcare industry.

What You'll Need:

• Healthcare Experience: Minimum 3-4 years of experience. Healthcare or regulated industry experience preferred.
• Influencer Marketing Expertise: Proven track record of managing successful influencer programs.
• Social Media Management: Proven experience managing social media channels and an understanding of paid social media. Deep platform knowledge across Meta (Facebook & Instagram), LinkedIn, X (formerly Twitter), TikTok, with an understanding of other emerging platforms. B2B or HCP experience preferred.
• Experience: 3-4 years of experience managing social media or influencer programs
• Analytical Skills: Excellent analytical skills to interpret data, track campaign performance, and generate insightful reports.
• Flexibility & Adaptability: Ability to thrive in a fast-paced environment, manage multiple projects simultaneously, and adapt to changing priorities.

How We'll Support You

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We'll empower you with the tools you'll need to succeed. We'll give you the autonomy to seek out new paths and better ways of doing things. We'll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we'll provide opportunities for you to do work of which you'll be proud, with people you'll be proud to call your teammates.

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