Sales Associate, Flagship Store NYC (SoHo)

New Era Cap, LLC. is an international lifestyle brand headquartered in Buffalo, NY with an authentic sports heritage that dates back over 100 years. Best known for being the official on-field cap for MLB, official sideline cap for NFL, and official on-court cap for NBA, New Era Cap is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era Cap encourages people to truly express their personal style and individuality through its products.

Since 1920, this family-owned business has hired employees who are masters of their craft. We are innovators, architects of culture, experts, and forward thinkers. We demand excellence because we pride ourselves on the quality of our products and the authenticity of our brand.

Apply to join New Era's team!

At New Era, our stores are more than just places to shop - they're cultural hubs where creativity, style, and community come together.

As a full-time Sales Associate at New Era's soon-to-open NYC Flagship Store in SoHo, you play a vital role in delivering an exceptional customer experience and bringing the New Era brand to life. You'll engage authentically with customers, support daily sales goals, and help create a welcoming, energetic environment on the sales floor. Your passion for people and product will help build lasting connections and memorable shopping experiences that reflect the spirit of New Era.

Responsibilities

• Customer Experience:
  • Deliver outstanding, personalized service to every customer
  • Demonstrate deep knowledge of New Era products to help customers find the right fit and style
  • Address customer questions and concerns with professionalism and positivity
  • Maintain productivity and performance expectations as outlined by store leadership
  • Support in-store initiatives related to brand activations, community events, and high-traffic retail operations
• Sales & Store Performance:
  • Meet or exceed personal sales goals by actively engaging customers and promoting current promotions or featured products
  • Support the store team in achieving overall sales targets through effective teamwork and communication
  • Maintain visual and merchandising standards by restocking, folding, and organizing displays as needed
• Store Operations:
  • Follow daily store operational procedures, including POS transactions, returns, and exchanges
  • Contribute to a clean, organized, and inviting store environment by completing regular housekeeping duties (e.g, sweeping, trash removal, etc.)
  • Participate in regular product trainings and team meetings
• Compliance & Policy Adherence:
  • Follow all company policies, procedures, and operational standards
  • Maintain compliance with New Era Cap timekeeping, attendance, and scheduling policies
  • Adhere to loss prevention, safety and security guidelines
• Works collaboratively with the store team and may step in to support other functions and areas of the store as needed to meet customer and operational needs
• Keep all sensitive matters confidential
• Other duties as assigned

Knowledge, Skills and Abilities

• Sales & Customer Experience:
  • Ability to identify customer needs and match them with the right products to drive sales
  • Confidence in communicating product value and promotions to boost performance
  • Strong interpersonal skills with the ability to build rapport quickly
  • Patience and professionalism in handling returns, questions, and concerns
• Operational Knowledge:
  • Perform regular store maintenance tasks, such as sweeping, vacuuming, emptying trash, and cleaning, to maintain a welcoming store environment.
  • Comfortable performing physical tasks, including climbing ladders, bending, squatting, kneeling, and lifting or carrying up to 30 lbs
  • Ability to stand and move throughout the store for extended periods of time
  • Ability to safely operate store equipment, including Heat Seal and Hat Blocking Machine
• Teamwork & Flexibility:
  • A collaborative mindset, with the ability to work closely with the Store Manager and team members to achieve goals
  • Willingness to take on a variety of tasks and adapt in a fast-paced retail environment.
  • Support a respectful, inclusive, and collaborative work environment

Education and Experience

• A minimum of four (4) years of retail sales/cashier experience
• Strong interpersonal and communication skills with a focus on customer experience and sales performance
• Availability to work flexible hours, including weekends and holidays
• Upon opening on March 16, 2026, the retail store will operate Monday through Saturday from 10:00 a.m. to 8:00 p.m., and Sunday from 11:00 a.m. to 7:00 p.m. Please note that store hours may be adjusted based on business needs, including customer demand and in-store events

Travel Requirement

• The location for this position is 100% on-site in New York, NY
• 0% to 5%; domestic and/or global

The hourly rate for this posted position is $19.00 per hour and pertains to candidates located in New York City. Actual compensation will fall within this range and is determined by a wide array of factors including but not limited to skill set, education, essential job duties and requirements, and necessary experience.

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