Senior Marketing Manager (Hybrid/Remote)

Senior Marketing Manager (Hybrid/Remote) - Los Angeles, CA

What Identity Digital is about

Identity Digital is a global leader in advanced registry services. Identity Digital Inc. simplifies and connects the online world with domain names and related technologies to empower people to build, market, and own their authentic digital identities. With the world's largest portfolio of nearly 300 TLDS such as .live, .technology, and .restaurant, Identity Digital operates around 25 million domains on its innovative registry services platform. In addition, they enable customers to discover, register, support and use high-quality domain names with its registrar, Name.com. Headquartered in Bellevue, WA, Identity Digital is a global company with approximately 300 employees.

Primary Purpose of this Role

Identity Digital is seeking a dynamic and engaged Marketing Manager to own marketing of its products and services. The ideal candidate will help plan and manage integrated campaigns with various partner agencies and internally. Primary touchpoints include: advertising (both creative and media), social media and PR. The goal is to drive awareness and conversion of our top level domains.

This candidate will ensure consistent implementation of branding, core messaging and imagery by working in lockstep with agencies and internal teams. It's critical that this role takes a holistic approach to all marketing. They will be an essential part of brand stewardship externally and throughout the organization. This person should have an eagle eye for detail and based on knowledge, experience and understanding of the target, have the ability to evaluate a variety of creative, i.e., video, digital, integrated content. Additionally, they must understand media planning and be able to provide relevant feedback for plans.

They should be a creative, strategic thinker, providing solutions for marketing challenges with the ability to clearly and concisely articulate their thinking in persuasive presentations. They will drive strategic initiatives as well as tactical execution of the strategy. Project management skills and adherence to deadlines is critical. While data is not an area of expertise, the candidate should understand it and be comfortable digging into it as needed. This role requires cross-functional collaboration, especially sales and channel marketing.

Over time, this role will continue to take on more leadership responsibilities across branding and marketing. It reports to the Sr. Director of Brand and Marketing Communications.

What you bring to the table

• 
  

  Bachelor's degree, preferably in Business, Marketing, or Communications

  
  
• 
  

  5-8 years experience coordinating integrated marketing campaigns

  
  
• 
  

  Agency experience a plus

  
  
• 
  

  Highly organized with the ability to develop project plans, delegate tasks to contributors, and produce high quality marketing deliverables on strategy and on deadline

  
  
• 
  

  Listening skills that are just as strong as opinions

  
  
• 
  

  Curiosity

  
  
• 
  

  Ability to source and use data for storytelling, decision making and experimentation

  
  
• 
  

  Experience with marketing management and analytics tools: Tableau, Sprout

  
  
• 
  

  Experience with project management tools, i.e.: Asana

  
  
• 
  

  Experience working with and managing agencies and contractors

  
  
• 
  

  Proactive, team-player and positive approach to taking on new projects and opportunities

  
  
• 
  

  Ability to work independently with excellent time management, verbal and written skills

  
  
• 
  

  High attention to detail, ability to balance multiple priorities with excellent follow-through

  
  

What We Offer

Identity Digital offers a highly competitive compensation package, great benefits and a friendly and collaborative culture that values employee engagement and ongoing career development.

• 
  

  Benefits

  
  
  
  
  • 
    

    Comprehensive medical, dental and vision plans with coverage starting Day 1

    
    
  • 
    

    401K with company match, 100% vesting and Day 1 eligibility

    
    
  • 
    

    Short Term & Long-Term Incentive Programs

    
    
  • 
    

    Generous Paid Time Off and Holidays

    
    
  • 
    

    Annual Education Reimbursement

    
    
  • 
    

    Employee Rewards & Recognition Program

    
    
  
  
  
  

We are currently primarily working remotely and expect to transition to a hybrid environment over time.

Identity Digital is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, age, national origin, veteran status, marital status, sexual orientation, gender identity, disability or any other category prohibited by local, state or federal law. This policy applies to all aspects of employment, including recruitment, placement, promotion, transfer, demotion, compensation, benefits, social and recreational activities and termination. Applicants must be currently authorized to work in the United States on a full-time basis.