Market Development Manager

The Market Development Manager will serve as a key resource to lead patient/consumer marketing efforts for Interventional Urology (IU). This position is responsible for aligning to the strategic direction of the IU Market Development team with execution and implementation of market development strategies and tactics to accelerate growth for the IU product portfolios. This includes development of programs and initiatives that educate patients and health care practitioners on the therapies in Interventional Urology.

Major Areas of Accountability

• Manages assigned market development initiatives including: patient/consumer marketing plans, marketing/educational content, budgets, and ongoing promotion campaigns
• Understands the patient decision making process and journey to inform strategy and identify opportunities for better education.
• Collaborate with other marketers to ensure messaging alignment, share data and campaign results, and leverage synergies across the Interventional Urology business to ensure best practices and best-in-class patient marketing.
• Coordinates with internal partners and external vendors to execute omnichannel patient awareness and conversion programs
• Works with appropriate functional areas to establish performance metrics and plans for ongoing optimization of programs.
• Identifies additional market opportunities for category growth and expansion, leveraging market research and voice of customer to assess market opportunities and trends
• Demonstrates strong interpersonal skills related to interfacing and establishing relationships with customers and key influencers to ensure that marketing decisions are customer-driven
• Leverages field experience to provide feedback for continuous system improvement
• Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the Advamed Code of Ethics on Interactions with Healthcare Professionals, and company policies.
• Other duties as assigned

Basic Qualifications

• BA/BS required with business or marketing emphasis. MBA preferred
• 3+ years relevant experience related to medical device/ health care
• Experience marketing to patients
• Prior experience in medical devices and urology is highly desirable.
• Excellent presentation skills and professional image essential, with strong verbal and written skills
• Ability to travel up to 30%

Preferred Qualifications

• Exceptional verbal and written communication skills.
• Passionate team player with strong self-awareness.
• Excellent interpersonal skills for interacting with external customers, vendors, and field sales staff.
• Open-minded and adaptable to change with a global perspective.
• Willingness to learn and embrace cultural differences in a global organization.
• Ability to lead with ethical integrity and consistently align with Coloplast's Mission, Vision, and Values.

At Coloplast, we believe in recognizing and rewarding the contributions of our employees. Our total rewards package is designed to support your well-being, foster your professional growth, and ensure a healthy work-life balance. Here is some of what you can expect:
Health and Wellness:Comprehensive medical, dental, and vision insurance plans to keep you and your family healthy. Plus, access to company sponsored wellness programs and mental health resources, paid leave of absence for qualifying events and generous paid parental leave for both birthing and non-birthing parents.
Financial Security:A competitive 401(k) plan with company match that vest immediately, financial planning services to help you secure your future, and corporate discount programs for goods and services.
Work-Life Balance:Generous paid time off, flexible work hours, and flexible work arrangement options to help you balance your personal and professional life may be available.
Professional Development:Opportunities for continuous learning and career advancement through training programs, mentorship, and tuition reimbursement.
Recognition and Rewards:Recognition programs to celebrate achievements and contributions, including peer recognition, bonuses, awards, and special events.
Community and Culture:A supportive work environment where everyone feels valued, and has a sense of belonging. Participate in team-building activities, volunteer opportunities, and company-sponsored events. Sustainability strategy that outlines our ambitions for how to run our company in a more sustainable way
Competitive Compensation: The compensation range for this position is $110,000 - $140,000. Actual compensation is influenced by a variety of factors including but not limited to skills, experience, qualifications, and geographic location. Hired candidates may be eligible to receive additional compensation in the form of bonuses and/or incentives.

Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 16,000 people and with products available in more than 143 countries, we are one of the world s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward - we explore, learn and look for new ways of doing things.

Visit us on Coloplast.com.

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Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the Advamed Code of Ethics on Interactions with Healthcare Professionals, and company policies.

Coloplast is committed to a policy of Equal Employment Opportunity (EEO) which means we employ and promote individuals based on their merits, regardless of race, color, religion, sex, national origin, age, disability, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status, status with regards to public assistance or any other protected classification.

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