B2B Marketing Writer
| Sodexo, Inc.|
United States, Maryland, Baltimore
|June 23, 2022|
B2B Marketing Writer
US-MD-GAITHERSBURG | US-MT-Billings | US-ID-Boise | US-ME-Portland | US-RI-Providence | US-NV-Reno | US-CA-Sacramento | US-VA-Arlington | US-GA-Atlanta | US-TX-Austin | US-MD-Baltimore | ...
Entegra, a division of Sodexo, has an exciting opening for a B2B Marketing Writer with our Digital Content Team. This is a remote position.
The B2B Marketing Writer will have some of the following domain expertise; Senior Living, Lodging, Restaurant, Golf, or Education Business to Business (B2B) to create audience-centric, data-driven, digital-first marketing and sales enablement content that engages audiences and drives results for Entegra Procurement Services.This role supports the business in North America and works in close partnership with segment marketers and Sr. Director, Marketing at Entegra, Brand & Communications, digital marketing, client services and sales functions. This role also is called on to support communications for senior executives including the CEO.
Reporting to the Director, Digital Content, the Marketing Writer will create clear, concise, engaging content aligned with messaging frameworks and channel strategies to shape, explain and position Entegra's Business (B2B) value proposition, offers and services. Use audience, channel, and performance data to inform the conception and creation of a suite of on-brand marketing content aligned to channel strategy and buyer stage, including web copy & landing pages, web articles, blogs, e-mails, case studies, social/sharables, sales enablement, how-to guides, tip sheets, info-graphics, scripts, press release, webinars, long-form content pieces and advertising.
Manage and oversee the full content life-cycle, from ideation, planning and development through web, email and other digital publication, distribution and post-publication maintenance and analysis. In collaboration with integrated marketers, demand generation strategists and channel managers, you will conduct background research (including SEO), draft and edit content optimized for use across a variety of platforms, channels and audiences with a focus on driving audience action to meet marketing goals.
Primary Duties & Responsibilities
Partners with Sr. Director, Marketing at Entegra and segment marketers, content director, and segment SMEs to create and deliver original and adapted content that is clear, compelling and credible for the brand and segment use in marketing and sales materials.
At Sodexo, we believe every employee should have the resources to be their best. As part of our overall rewards, we offer benefits programs designed to help you maintain a healthy lifestyle including health, dental and vision insurance. We also offer other benefits like paid time off, financial and savings programs, 401k, and access to our employee assistance program and other discounts. Click here for more information about Sodexo's Benefits.
Not the job for you?
Working for Sodexo:
Works closely with the Proposal Director and SMEs with a focus on specific area of expertise. In collaboration with leadership, interfaces with internal clients and support staff to ensure proposals are fully compliant, high quality, and submitted on-time. Become our in-house expert on Sodexo contracts. Works closely with constituents for identification and completion of graphics for inclusion in the proposal. Drafts the proposal content. Compiles a Compliance Matrix for inclusion in the proposal and ensures the proposal is 100% compliant. Provides summary of metrics data.
Basic Education Requirement - Bachelor's Degree or equivalent experience
Basic Management Experience - 3 years
Basic Functional Experience- 3 years in technical writing, proposal writing, or a related field
Sodexo is an EEO/AA/Minority/Female/Disability/Veteran employer.