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B2B Marketing Writer

Sodexo, Inc.
United States, Maryland, Baltimore
June 23, 2022

B2B Marketing Writer

US-MD-GAITHERSBURG | US-MT-Billings | US-ID-Boise | US-ME-Portland | US-RI-Providence | US-NV-Reno | US-CA-Sacramento | US-VA-Arlington | US-GA-Atlanta | US-TX-Austin | US-MD-Baltimore | ...
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Unit Description

Entegra, a division of Sodexo, has an exciting opening for a B2B Marketing Writer with our Digital Content Team. This is a remote position.

The B2B Marketing Writer will have some of the following domain expertise; Senior Living, Lodging, Restaurant, Golf, or Education Business to Business (B2B) to create audience-centric, data-driven, digital-first marketing and sales enablement content that engages audiences and drives results for Entegra Procurement Services.This role supports the business in North America and works in close partnership with segment marketers and Sr. Director, Marketing at Entegra, Brand & Communications, digital marketing, client services and sales functions. This role also is called on to support communications for senior executives including the CEO.

Reporting to the Director, Digital Content, the Marketing Writer will create clear, concise, engaging content aligned with messaging frameworks and channel strategies to shape, explain and position Entegra's Business (B2B) value proposition, offers and services. Use audience, channel, and performance data to inform the conception and creation of a suite of on-brand marketing content aligned to channel strategy and buyer stage, including web copy & landing pages, web articles, blogs, e-mails, case studies, social/sharables, sales enablement, how-to guides, tip sheets, info-graphics, scripts, press release, webinars, long-form content pieces and advertising.

Manage and oversee the full content life-cycle, from ideation, planning and development through web, email and other digital publication, distribution and post-publication maintenance and analysis. In collaboration with integrated marketers, demand generation strategists and channel managers, you will conduct background research (including SEO), draft and edit content optimized for use across a variety of platforms, channels and audiences with a focus on driving audience action to meet marketing goals.

Primary Duties & Responsibilities

    Partners with Sr. Director, Marketing at Entegra and segment marketers, content director, and segment SMEs to create and deliver original and adapted content that is clear, compelling and credible for the brand and segment use in marketing and sales materials.
  • Ensures all core content is consistent in terms of style, quality and tone of voice across channels, and adheres to accessibility and compliance regulations
  • Identifies opportunities to enhance content with visual elements and collaborates with channel owners and design team to translate core language into usable content across formats
  • Researches clients and their target audience to support creative messaging and keeps abreast of business challenges and competitor strategies
  • Conducts SEO research and applies SEO strategy to content creation
  • Actively participates in the ideation process leveraging customer insights, audience research, campaign and channel analytics, brand insights and industry/market data to develop content in the range of digital brand, marketing and sales content
  • Converts information gathered from a variety of sources into usable, engaging content tailoring content to target audiences and applying data to improve quality, personalization, and audience actions.
  • Understand Entegra and the Entegra brand, objectives and initiatives and applies to create content
  • Appropriately balances client desires, business requirements and sales strategies, and finds common ground when debating creative or strategic opinions

Minimum Qualifications

  • Bachelor's degree, preferably in journalism, communications, English or related field or equivalent experience
  • Minimum of three years professional experience required in developing marketing and sales content effective at driving awareness and generating leads
  • Exhibits an understanding and possesses experience in B2B content creation
  • Experience applying content strategy, channel strategy and demand funnel to create different types of consistent, engaging marketing content and communications effective at driving awareness, lead-generation and lead nurturing.
  • Demonstrated ability to self-manage work, prioritizing and quickly flexing to create, adapt and optimize a collection of high-quality content for primarily digital consumption for various audiences, purposes, and media
  • Experience with search-engine optimization (SEO) strategy and application to content development
  • Strong written communication skills adept at embracing brand voice and tone, maintaining audience focus, and deploying consistently in writing
  • Able to distill verbose or technical content to the essence of the main message in a concise, effective manner
  • Exhibits consistent quality control in work
  • Experience with web publishing, content marketing platforms, and content management systems

At Sodexo, we believe every employee should have the resources to be their best. As part of our overall rewards, we offer benefits programs designed to help you maintain a healthy lifestyle including health, dental and vision insurance. We also offer other benefits like paid time off, financial and savings programs, 401k, and access to our employee assistance program and other discounts. Click here for more information about Sodexo's Benefits.

Not the job for you?
At Sodexo, we offer positions that support a variety of career goals working in diverse business segments, including Corporate Headquarters, Corporate, Schools, Universities, Government and Agencies, Healthcare, Senior Living and Sports and Leisure locations across the United States. Continue your search today.

Working for Sodexo:
How far will your ambition, talent and dedication take you? Sodexo fosters a culture committed to the growth of individuals through continuous learning, mentoring and career growth opportunities Compensation: $90,000-100,000 depending on experience and geography

Position Summary

Works closely with the Proposal Director and SMEs with a focus on specific area of expertise. In collaboration with leadership, interfaces with internal clients and support staff to ensure proposals are fully compliant, high quality, and submitted on-time. Become our in-house expert on Sodexo contracts. Works closely with constituents for identification and completion of graphics for inclusion in the proposal. Drafts the proposal content. Compiles a Compliance Matrix for inclusion in the proposal and ensures the proposal is 100% compliant. Provides summary of metrics data.

Qualifications & Requirements

Basic Education Requirement - Bachelor's Degree or equivalent experience

Basic Management Experience - 3 years

Basic Functional Experience- 3 years in technical writing, proposal writing, or a related field

Sodexo is an EEO/AA/Minority/Female/Disability/Veteran employer.

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