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Manager, Program Marketing

National Math + Science Initiative
paid holidays, 401(k)
United States
June 09, 2024
Job Details
Job Location
Flexible Location (Anywhere in the contiguous US) - ,
Remote Type
Fully Remote
Position Type
Full Time
Travel Percentage
Job Shift

What do you do all day?

At NMSI, our people mean everything to us. They are the lifeblood of the organization. Without our staff, NMSI is just an idea. The Manager of Program Marketing will develop and manage marketing messages related to NMSI programs and products.

This role reports to the Vice President, Public Affairs and is a regular full-time position that can be performed from anywhere in the contiguous United States. Occasional travel is required for in-person meetings and conferences.

What are the details?

  • Serve as the expert on NMSI buyers including who they are, how they buy and their key buying criteria.
  • Collaborate with across NMSI teams to develop product positioning and messaging that resonate with our target buyer personas
  • Develop a marketing plan for the product in conjunction with NMSI marketing team, including messaging key activities and budgets to support the retention of existing customers and the acquisition of new customers.
  • Develop product marketing strategies including pricing, collateral, advertising and product launches
  • Develop sales enablement materials such as sales playbook, sales presentations, and product collateral
  • Assess the effectiveness of the marketing programs that support products on an ongoing basis, and report back to the business on required changes.
  • Plan launches and campaigns for net-new products and releases of existing products and manage the cross-functional implementation of the plan.
  • Serve as expert on NMSI competition and the overall competitive landscape
  • Conduct competitor and market research to inform overall product development and marketing strategy
  • Act as the primary thought leader for the products this role supports externally, including speaking engagements and written works.
  • Understand and support the NMSI sales channels; train internal team members on the problems NMSI can solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
  • Other duties as assigned


What are we looking for?

  • Education & Experience At least three years of experience in product marketing, preferably with K-12 education organizations
  • Strong Communicator You are a sharp editor and a clear, consistent and concise writer
  • Thorough Planner You have a record of organizing marketing campaigns that meet measurable goals
  • Inclusive You can work effectively with people regardless of their age, gender, race, sexual orientation, ethnicity, religion or job typeor any other factor that makes us unique!
  • Organized & Productive You are a master at planning your day and not letting distractions come in between meeting your goals
  • Reliable You can work effectively with minimal supervision, but you also know when to ask for help
  • Flexible You are comfortable working in an ambiguous environment with competing priorities; you're willing to travel a few times throughout the year when necessary
  • Growth Mindset You learn from failure and crave feedback because you know that it makes you better; you are also not afraid to give feedback to your manager or colleagues
  • Tech Savvy You embrace technology as a tool to enhance your work effectiveness but not a tool to replace hard work

What do we offer?

The hiring salary range for this position is $77,750 to $89,413, and the salary offer will be commensurate with experience. We take pay equity seriously and work hard to ensure our team members are paid fairly regardless of their gender, race, or other demographic backgrounds. In addition to a competitive salary with the potential for an annual pay increase, we offer a comprehensive total rewards package, including paying roughly 85% of employee-only medical, dental, and vision benefits plus a large portion for dependents. Staff are eligible to participate in 401(k) after 90 days of employment, with up to a 6% employee match, fully vested on day one of participation in the plan. Other benefits for full-time employees include referral and performance-based annual bonuses, telecommunications stipends for eligible remote employees, 20+ paid holidays annually (including a two week-long winter break), and a generous PTO policy starting at 14 days per year. We strive to maintain an inclusive environment where all staff members can show up as their authentic selves, participating in DEI-focused learning opportunities and employee-led affinity groups.

Want to learn more?

The National Math and Science Initiative is a national nonprofit organization dedicated to transforming math and science education in today's classrooms and ensuring that all students have the knowledge and skills to thrive in the global economy of the 21st century. Founded in 2007, NMSI began by dramatically improving student participation and success in rigorous Advanced Placement math, science and English courses in 85 courses across seven states. Today, NMSI has scaled its proven program to serve more than 1.5 million students, 50,000 teachers, 1,000 high schools and 45 universities across 40 states and is having a demonstrable and lasting impact on student outcomes. Go to www.nms.org to learn more.

Offered candidates must pass county, state, and federal-level criminal background checks as a condition of employment. Positions with fiduciary responsibilities, including roles that involve handling money or contracts, executive officers, and those with access to sensitive material such as payroll information must also pass a personal credit report as permissible under the FCRA and applicable state laws.

The organization has reviewed this job description to ensure that essential functions and basic duties have been included. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate.

National Math + Science Initiative (NMSI) provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. NMSI complies with applicable state and local laws governing nondiscrimination in employment in every location in which we have employees. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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